I really thought this was going to be my strongest pieces in my portfolio, but I was wrong. It took me a while to get the type were I wanted it, but I think that more can be done with it. I need to expand on it more and try to break it and put it back together a different way and see if it gets better. If you do not know who Paul Rand is then you really need to find out. Here is a little about him.
Paul Rand (born Peretz Rosenbaum, August 15, 1914 – November 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC. Rand died of cancer in 1996.
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